My name is Paul Simister and I believe that the way to bigger and easier profits is to be differentiated from your competitors.
I’m a business coach but because I specialise in helping small businesses to stand out from the crowd by being differentiated, I am really a differentiation coach.
I’m particularly interested in helping small businesses who provide services or commodity based products to differentiate themselves.
If you are lucky to be able to build differentiation into your products and to protect it through patents then that is fantastic.
It makes your task so much easier since your product based differentiated should be sustainable.
A Lamborghini is differentiated by the design and the technical features as well as the brand (and associations) and customer experience.
Services and commodity products in contrast have to concentrate on creating a unique customer experience during the buying and/or owning stages.
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